Branding was the first step in Goudaam marketing. After knowing about the mission and setting the goals and targets, Team Graphics of Devnest did an effective branding that resonates with the audience and industry.

The logotype for Goudaam is minimalistic and straightforward, while ‘G’ represents the logo icon. The two colors were used in their wordmark; Red as a primary color only for “G“ and Black as a secondary one.

Considering that Tafuq Traders are the main vendor for big Hotels like Marriott, Pearl Continental, and Ramada, it was important that stationery branding also contributes to their mission and vision – positive end-results.

Made up of rich and luxurious shades of blue color, these business cards, letters, and envelopes truly stand out in a clean, modern, and edgy way. That, plus the infusion of signage, embossed elements, and stamped symbols further promotes the brand’s jail-like persona