From Struggling Sales to Scalable Growth in 180 Days
How Devnest helped Nioracares increase revenue by 35%, ROAS by 15x, and build a sustainable ecommerce growth system.
45%
Revenue lift in 4 months
30%
Revenue lift in 4 months
743M+
Revenue lift in 4 months
86
Revenue lift in 4 months
Client
Nioracares
Industry
Skincare / Beauty
Market
Pakisatn
Services
Performance Marketing
Nioracares is a fast-growing e-commerce brand offering Skincare products. They had quality products but struggled to scale profitably through paid marketing.
The Challenges
Lumora relied on broad, interest-based targeting that grouped hobbyists with actual skincare buyers. The brand also rotated creatives randomly, with product shots that lacked emotional cues or clear benefits. Their funnel had no structured retargeting layers, causing costly leaks.
On top of that, analytics were incomplete — missing events, duplicate conversions, and unclear attribution. As a result, decision-making was based on “spend more when sales look good,” rather than a measurable growth framework.
Solution Approach
We built persona-based segmentation: ingredient-conscious buyers, minimalist-routine buyers, and sensitive-skin buyers. For each segment, we created creative angles focused on problem → transformation → proof, using UGC, dermatology messaging, and comparison visuals.
We rebuilt the funnel with structured retargeting buckets and frequency controls to prevent fatigue. Creative testing became systematic, with weekly winners, monthly refreshes, and clear rotation logic.
Tracking was reimplemented server-side, stabilizing attribution and enabling deeper analysis of AOV, retention, and LTV.
Results & Outlook
The transformation was substantial and exceeded projections:
$4.2M in online revenue within the first 14 months (up from $320K previous year).
380% increase in returning customers after implementing retention loops and personalized email flows.
210K new followers across Instagram & TikTok through consistent short-form content + UGC.
32% higher average order value (AOV) from strategic bundles and upgraded landing pages.
Retail expansion into 18 beauty stores across the region after strong online brand presence.
Featured in two major beauty publications for “fastest-growing indie skincare brand.
45%
Revenue lift in 4 months
3.4x
ROAS across evergreen
32%
Rise in repeat purchase rate
"Working with DEvnest completely changed our business. They didn’t just run ads — they built a system that scales. Highly recommended."
— Hina, Founder of Nioracares
Is This Right for Your Brand?
The transformation was substantial and exceeded projections:
$4.2M in online revenue within the first 14 months (up from $320K previous year).
380% increase in returning customers after implementing retention loops and personalized email flows.
210K new followers across Instagram & TikTok through consistent short-form content + UGC.
32% higher average order value (AOV) from strategic bundles and upgraded landing pages.
Retail expansion into 18 beauty stores across the region after strong online brand presence.
Featured in two major beauty publications for “fastest-growing indie skincare brand.
Want Similar Results for Your Ecommerce Brand?
Let’s break down your store, ads, and funnel — for free.
Related Case Studies
Explore more marketing case studies
Ready to Get Started?
We’d Love to Hear From You!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.