Healthcare Supplements Brand
Devnest completely rebranded Tru Nutrition, new logo, packaging, website, and premium positioning. After tripling the product’s price, sales soared, proving that strategic branding can turn an underperforming product into a premium, high-demand success.
Category
Branding
Category
Branding
Category
Branding
Client
Tru Nutrition
Client
Tru Nutrition
Client
Tru Nutrition
Services
Branding
Services
Branding
Services
Branding
Location
Pakistan
Location
Pakistan
Location
Pakistan
Year
2024
Year
2024
Year
2024
Duration
1 Month
Duration
1 Month
Duration
1 Month
Challenges
1. Weak Brand Identity
Tru Nutrition lacked a cohesive brand image. The logo, packaging, and messaging failed to communicate trust or quality.
2. Poor Product Performance
Despite a promising product, sales were sluggish due to weak branding and lack of consumer appeal.
3. No Online Presence
There was no website or social media footprint, making it nearly impossible to build awareness or drive digital conversions.
Our Approach
1. Complete Visual Rebrand
We designed a bold, modern logo and created premium packaging that aligned with health-conscious consumer expectations.
2. Website Design & Development
We built a sleek, responsive website that conveyed the brand story, showcased products, and supported online sales.
3. Social Media Launch & Management
Our team established and managed Tru Nutrition’s social media presence, creating visually consistent, engaging content to build community and trust.
4. Strategic Pricing Adjustment
We tripled the product’s price based on its new premium positioning, and the market responded positively.
5. Cohesive Brand Strategy
From tone of voice to visual design, we built a consistent brand experience across all touchpoints that resonated with the target audience.
Results
End-to-End Brand Transformation
From zero presence to a strong digital footprint, Tru Nutrition now operates with a clear identity and high-performing assets.
Elevated Market Position
The revamped identity positioned Tru Nutrition as a premium, trustworthy brand in a competitive industry.
End-to-End Brand Transformation
From zero presence to a strong digital footprint, Tru Nutrition now operates with a clear identity and high-performing assets.
Key Takeaways
Branding Builds Value: With the right positioning and visuals, we turned an overlooked product into a high-demand item.
Price isn’t the Problem: Once the brand conveyed quality, the market accepted a premium price point without hesitation.
Full-Service Impact: From logo to launch, our comprehensive branding approach was instrumental in Tru Nutrition’s turnaround.
Need a Brand That Actually Sells?
Devnest specializes in transforming underperforming products into top-shelf brands. Let’s redefine your identity and your success.
Challenges
1. Weak Brand Identity
Tru Nutrition lacked a cohesive brand image. The logo, packaging, and messaging failed to communicate trust or quality.
2. Poor Product Performance
Despite a promising product, sales were sluggish due to weak branding and lack of consumer appeal.
3. No Online Presence
There was no website or social media footprint, making it nearly impossible to build awareness or drive digital conversions.
Our Approach
1. Complete Visual Rebrand
We designed a bold, modern logo and created premium packaging that aligned with health-conscious consumer expectations.
2. Website Design & Development
We built a sleek, responsive website that conveyed the brand story, showcased products, and supported online sales.
3. Social Media Launch & Management
Our team established and managed Tru Nutrition’s social media presence, creating visually consistent, engaging content to build community and trust.
4. Strategic Pricing Adjustment
We tripled the product’s price based on its new premium positioning, and the market responded positively.
5. Cohesive Brand Strategy
From tone of voice to visual design, we built a consistent brand experience across all touchpoints that resonated with the target audience.
Results
End-to-End Brand Transformation
From zero presence to a strong digital footprint, Tru Nutrition now operates with a clear identity and high-performing assets.
Elevated Market Position
The revamped identity positioned Tru Nutrition as a premium, trustworthy brand in a competitive industry.
End-to-End Brand Transformation
From zero presence to a strong digital footprint, Tru Nutrition now operates with a clear identity and high-performing assets.
Key Takeaways
Branding Builds Value: With the right positioning and visuals, we turned an overlooked product into a high-demand item.
Price isn’t the Problem: Once the brand conveyed quality, the market accepted a premium price point without hesitation.
Full-Service Impact: From logo to launch, our comprehensive branding approach was instrumental in Tru Nutrition’s turnaround.
Need a Brand That Actually Sells?
Devnest specializes in transforming underperforming products into top-shelf brands. Let’s redefine your identity and your success.
Challenges
1. Weak Brand Identity
Tru Nutrition lacked a cohesive brand image. The logo, packaging, and messaging failed to communicate trust or quality.
2. Poor Product Performance
Despite a promising product, sales were sluggish due to weak branding and lack of consumer appeal.
3. No Online Presence
There was no website or social media footprint, making it nearly impossible to build awareness or drive digital conversions.
Our Approach
1. Complete Visual Rebrand
We designed a bold, modern logo and created premium packaging that aligned with health-conscious consumer expectations.
2. Website Design & Development
We built a sleek, responsive website that conveyed the brand story, showcased products, and supported online sales.
3. Social Media Launch & Management
Our team established and managed Tru Nutrition’s social media presence, creating visually consistent, engaging content to build community and trust.
4. Strategic Pricing Adjustment
We tripled the product’s price based on its new premium positioning, and the market responded positively.
5. Cohesive Brand Strategy
From tone of voice to visual design, we built a consistent brand experience across all touchpoints that resonated with the target audience.
Results
End-to-End Brand Transformation
From zero presence to a strong digital footprint, Tru Nutrition now operates with a clear identity and high-performing assets.
Elevated Market Position
The revamped identity positioned Tru Nutrition as a premium, trustworthy brand in a competitive industry.
End-to-End Brand Transformation
From zero presence to a strong digital footprint, Tru Nutrition now operates with a clear identity and high-performing assets.
Key Takeaways
Branding Builds Value: With the right positioning and visuals, we turned an overlooked product into a high-demand item.
Price isn’t the Problem: Once the brand conveyed quality, the market accepted a premium price point without hesitation.
Full-Service Impact: From logo to launch, our comprehensive branding approach was instrumental in Tru Nutrition’s turnaround.
Need a Brand That Actually Sells?
Devnest specializes in transforming underperforming products into top-shelf brands. Let’s redefine your identity and your success.
“We’re so grateful for the team’s quick response and the fact that they used a treatment safe enough for our kids. The cockroaches are gone, and we feel much more comfortable at home now!”
— The Levesque Family
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Ready to get started? We’d love to hear from you!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.
Ready to get started? We’d love to hear from you!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.
Ready to get started? We’d love to hear from you!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.