Skincare Brand
Devnest helped Urapra break past a 3-year sales plateau, skyrocketing revenue from 1 million to 30 million PKR in just 6 months through strategic ads, funnel optimization, pricing tweaks, and targeted upselling campaigns.
Category
Marketing
Category
Marketing
Category
Marketing
Client
Urapra
Client
Urapra
Client
Urapra
Services
Marketing, Production, Content Creation
Services
Marketing, Production, Content Creation
Services
Marketing, Production, Content Creation
Location
Pakistan
Location
Pakistan
Location
Pakistan
Year
2024
Year
2024
Year
2024
Duration
6 Months (ongoing)
Duration
6 Months (ongoing)
Duration
6 Months (ongoing)
Challenges
1. Stagnant Sales Growth
Urapra had been unable to break past 1 million PKR in sales for over 3 years, despite consistent efforts.
2. Limited Brand Visibility
The brand lacked recognition in a crowded skincare market, resulting in low ad engagement and minimal reach.
3. Inefficient Marketing Spend
Ad budgets were being spent without a clear strategy, tracking, or measurable returns.
4. No Upselling or Funnel Strategy
There was no structured approach to drive repeat purchases or increase average order value.
Our Approach
1. Brand Positioning & Audience Research
We began by analyzing Urapra’s ideal customers, refining their value proposition, and tailoring messaging to resonate deeply with their audience.
2. Interactive, Conversion-Focused Ads
We designed scroll-stopping, high-conversion creatives—including videos and carousels—that highlighted Urapra’s skincare benefits in relatable, engaging ways.
3. Optimized Pricing & Upselling Strategy
We restructured pricing, introduced bundle offers, and integrated upselling mechanisms to boost cart value without alienating customers.
4. Strategic Budget Allocation
By analyzing platform performance, we redirected ad spend to the highest-performing channels, ensuring maximum ROI.
5. Sales Funnel Automation
We implemented retargeting campaigns, abandoned cart recovery flows, and customer retention sequences to create a complete marketing funnel.
Results
Explosive Revenue Growth
Sales skyrocketed from 1 million to 30 million PKR in just 6 months—a 30x increase in revenue.
Improved Ad Performance
Click-through rates increased by 5x and cost-per-purchase dropped significantly due to high-performing creatives and smarter budget usage.
Better Customer Lifetime Value
With upsells and retention strategies in place, repeat purchases accounted for a significant portion of monthly revenue.
Key Takeaways
Strategic Ads Drive Sales: Our creative, data-driven ad approach directly translated to exponential growth.
Funnels = Fortune: Building a structured marketing funnel turned one-time buyers into loyal repeat customers.
Results Are in the Numbers: In just half a year, we achieved what hadn’t been possible in over 3 years.
Is Your Brand Ready to Grow?
Let Devnest unlock your brand’s full potential. Get in touch today to transform your numbers into success stories.
Challenges
1. Stagnant Sales Growth
Urapra had been unable to break past 1 million PKR in sales for over 3 years, despite consistent efforts.
2. Limited Brand Visibility
The brand lacked recognition in a crowded skincare market, resulting in low ad engagement and minimal reach.
3. Inefficient Marketing Spend
Ad budgets were being spent without a clear strategy, tracking, or measurable returns.
4. No Upselling or Funnel Strategy
There was no structured approach to drive repeat purchases or increase average order value.
Our Approach
1. Brand Positioning & Audience Research
We began by analyzing Urapra’s ideal customers, refining their value proposition, and tailoring messaging to resonate deeply with their audience.
2. Interactive, Conversion-Focused Ads
We designed scroll-stopping, high-conversion creatives—including videos and carousels—that highlighted Urapra’s skincare benefits in relatable, engaging ways.
3. Optimized Pricing & Upselling Strategy
We restructured pricing, introduced bundle offers, and integrated upselling mechanisms to boost cart value without alienating customers.
4. Strategic Budget Allocation
By analyzing platform performance, we redirected ad spend to the highest-performing channels, ensuring maximum ROI.
5. Sales Funnel Automation
We implemented retargeting campaigns, abandoned cart recovery flows, and customer retention sequences to create a complete marketing funnel.
Results
Explosive Revenue Growth
Sales skyrocketed from 1 million to 30 million PKR in just 6 months—a 30x increase in revenue.
Improved Ad Performance
Click-through rates increased by 5x and cost-per-purchase dropped significantly due to high-performing creatives and smarter budget usage.
Better Customer Lifetime Value
With upsells and retention strategies in place, repeat purchases accounted for a significant portion of monthly revenue.
Key Takeaways
Strategic Ads Drive Sales: Our creative, data-driven ad approach directly translated to exponential growth.
Funnels = Fortune: Building a structured marketing funnel turned one-time buyers into loyal repeat customers.
Results Are in the Numbers: In just half a year, we achieved what hadn’t been possible in over 3 years.
Is Your Brand Ready to Grow?
Let Devnest unlock your brand’s full potential. Get in touch today to transform your numbers into success stories.
Challenges
1. Stagnant Sales Growth
Urapra had been unable to break past 1 million PKR in sales for over 3 years, despite consistent efforts.
2. Limited Brand Visibility
The brand lacked recognition in a crowded skincare market, resulting in low ad engagement and minimal reach.
3. Inefficient Marketing Spend
Ad budgets were being spent without a clear strategy, tracking, or measurable returns.
4. No Upselling or Funnel Strategy
There was no structured approach to drive repeat purchases or increase average order value.
Our Approach
1. Brand Positioning & Audience Research
We began by analyzing Urapra’s ideal customers, refining their value proposition, and tailoring messaging to resonate deeply with their audience.
2. Interactive, Conversion-Focused Ads
We designed scroll-stopping, high-conversion creatives—including videos and carousels—that highlighted Urapra’s skincare benefits in relatable, engaging ways.
3. Optimized Pricing & Upselling Strategy
We restructured pricing, introduced bundle offers, and integrated upselling mechanisms to boost cart value without alienating customers.
4. Strategic Budget Allocation
By analyzing platform performance, we redirected ad spend to the highest-performing channels, ensuring maximum ROI.
5. Sales Funnel Automation
We implemented retargeting campaigns, abandoned cart recovery flows, and customer retention sequences to create a complete marketing funnel.
Results
Explosive Revenue Growth
Sales skyrocketed from 1 million to 30 million PKR in just 6 months—a 30x increase in revenue.
Improved Ad Performance
Click-through rates increased by 5x and cost-per-purchase dropped significantly due to high-performing creatives and smarter budget usage.
Better Customer Lifetime Value
With upsells and retention strategies in place, repeat purchases accounted for a significant portion of monthly revenue.
Key Takeaways
Strategic Ads Drive Sales: Our creative, data-driven ad approach directly translated to exponential growth.
Funnels = Fortune: Building a structured marketing funnel turned one-time buyers into loyal repeat customers.
Results Are in the Numbers: In just half a year, we achieved what hadn’t been possible in over 3 years.
Is Your Brand Ready to Grow?
Let Devnest unlock your brand’s full potential. Get in touch today to transform your numbers into success stories.
"The team was incredibly professional and discreet. We were worried the infestation would affect our workday, but they handled everything quickly and quietly. We’re grateful for the peace of mind they provided!"
— Mason P., Office Manager
Other Projects
Explore our more missions
Other Projects
Explore our more missions
Other Projects
Explore our more missions
Ready to get started? We’d love to hear from you!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.
Ready to get started? We’d love to hear from you!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.
Ready to get started? We’d love to hear from you!
Tell us where you want to go. We’ll help you get there
smarter, faster, and bolder.