How we achieved
1.07 Million Revenue with 3+ ROAS
in just 30 Days
For Our Fragrance Brand
How we achieved
1.07 Million Revenue with 3+ ROAS
in just 30 Days
For Our Fragrance Brand
Revenue Generated
Return on ad spend (ROAS)
Purchases
Brand Story
ENAAR is a fragrance brand that sells scent-inspired versions of designer scents. Their goal is to offer high-quality and affordable alternatives to expensive perfumes and colognes.
Challenges & Objectives
The fragrance market is highly competitive and cluttered. We faced the challenge of boosting our sales and standing out from our competitors in this crowded space. Our objective was to increase our brand awareness, reach new customers, and generate more revenue with Facebook ads.
Our Strategy
In the first month, we ran different Facebook ad campaigns on a minimal budget based on specific products. We tested different ad creatives and targeting options to find the best performers. We were not satisfied with the initial results, but we learned a lot from the data.
Then, we applied our winning strategy: we compiled all the winning ad creatives and interests in one campaign and gave it a high budget. We also changed the structure of our website for a better customer journey and experience.
This strategy paid off: we achieved 3+ ROAS and Rs. 1,078,660 revenue in one month with Facebook ads.
Ad Results
-
Rs. 14,000 Daily Budget
- 415 website purchases
- Ad Spent: 312,523
- 3.45 ROAS
- Rs. 1,078,660 PKR in revenue
-
73% Increase in Conversion Rate
-
Rs. 14,000 Daily Budget
- 415 website purchases
- Ad Spent: 312,523
- 3.45 ROAS
- Rs. 1,078,660 PKR in revenue
-
73% Increase in Conversion Rate
Conclusion
We are thrilled with the results of our Facebook ad campaign. We proved that with the right strategy, creative, and targeting, we can achieve amazing results in a competitive market. We also increased our brand awareness and customer loyalty with our scent-inspired versions of designer scents.
